Industry Voices

Considering technology as well as markets, what are the current trends in the paints and coatings industry?

Barry Snyder: Our entire industry is faced with the ongoing challenge of how to extend the life of any coated surface from the elements, whether that be UV, moisture, or any other natural or man-made physical assault. Axalta is an innovation leader in helping our customers’ products last longer and look terrific. Our experts in polymer synthesis search for new resins that will produce coatings that adhere better, resist scratches and UV degradation, have the correct viscosity, and protect against corrosion.

Axalta’s color technologists evaluate pigments and dispersion properties to create the most efficient coatings. The goal is to provide brilliant visual effects that meet performance standards our customers and consumers demand. Most recently, consumers have shown a connection between the five human senses and their color preference. As such, Axalta named “Sea Glass” as our 2020 Global Automotive Color of the Year. Sea Glass is a calming, yet confident color inspired by nature’s waterways and oceans. It has depth and intense color that glitters in sunlight, making it a color that consumers want, and that will be noticed by motorists around the world. This is the sixth year of Axalta’s Global Automotive Color of the Year and we will continue to look at color trends and what’s driving them. Supporting color trends is a core part of our business.

Another key trend is reducing environmental impact. This is where some of the biggest and most important innovations are happening. During the past several decades, there has been a critical shift from solventborne to waterborne systems. The pace of this transition has good momentum behind it and the benefits for our planet are significant, such as using fewer chemicals and lowering emissions. Axalta led this change and continues to be a leader in making this shift happen. Today all our production facilities have capabilities for waterborne and environmentally friendly coating systems.

Another key trend that is positively impacting the environment is the shift toward lower-hazard materials. This reduces environmental releases, while also making the workplace safer. For example, at Axalta, we’ve made great progress in transitioning from reactive polyurethane to less reactive acrylics, which has helped to drive more sustainable solutions and greater safety for employees.

And finally, there is an ongoing evolution in materials of construction. In the automotive industry, there is an aggressive shift from steel to lighter-weight materials. Whether it’s aluminum or fiber-reinforced plastics, magnesium, or other kinds of composites, this trend is real and is currently happening. The evolution of material science is also occurring across other various end-use markets such as flooring, joinery, and facades, which has led to the development of new coating systems that are compatible with these new materials and can still deliver the same durability and look.

Which materials and processes do you find most promising?

Snyder: An exciting trend in the process area is “precision” or “digital” coating. When we look at the industries that we serve, most are spray coating their products. While spraying has certain advantages, such as good coverage and appearance, it also has disadvantages, mainly material losses, overspray, and the inability to be precise.

We can help our customers do better. During the last several years, Axalta and others in the industry have been working on solutions for digital coating application to help customers apply paint more precisely. By doing so, we could begin to see 100 percent transfer efficiency, meaning there is no waste, no environmental impact from material loss or overspray, and potentially no contamination. This is great for the environment and great for productivity and profitability. A true win-win!

In addition to environmental and business outcomes, digital coating application enables certain design benefits, which are good for consumer preferences. Most significantly, it enables companies like Axalta to design coatings that are no longer confined to monolithic single colors. With these new technologies, we can now offer design patterns and even replace other decorative elements that are applied to coating surfaces. This is an exciting trend, and a potentially terrific new business opportunity for Axalta and the entire coatings industry. There’s been tremendous interest from customers already and the systems and technologies are emerging.

What are the current trends in automotive coatings?

Sean McKeon: The automotive coatings market is continually evolving. We have to innovate our design, application, and performance to stay ahead of the curve. BASF is moving beyond paint to the entire spectrum of surface solutions. We treat various types of surfaces that require specific properties: we color them, we protect them, and we make them functional. Functional coatings will be an important enabler as the industry adopts driver-assist and autonomous driving technologies.

For color and design, BASF expects automakers to ask for more deeply saturated colors – like rich blues – to help them claim their place in the market. Additionally, coatings will need to resist corrosion more than ever, while reducing overall waste and cost. We’re going to continue to see more of a mixed substrate system: more aluminum, carbon fiber, etc. As automakers change their products, coatings will have to adapt.                                                   

How will the latest societal developments, i.e. autonomous driving, shared driving, etc., influence automotive coatings?

David Cranfill: As companies explore connected autonomous vehicles and new alternative powertrains, coatings need to adapt. BASF’s surface solutions will give those vehicle surfaces new functions. Coatings will have to reflect LiDAR and RADAR and interact seamlessly with various autonomous sensors, adding to the reliability of the entire transportation eco-system. The shift toward alternative electric powertrains and away from fossil fuels puts the focus on new technology, the environment, and sustainability. Sustainability is a value that BASF shares with its business partners. Coatings will have to handle the heat management requirements around batteries and electric motors. At the same time, external coatings with infrared-reflective pigments will keep the cabin cooler to reduce the need for extra energy to power air conditioning. That lets the car go farther on a single charge.

Where is raw materials R&D for protective coatings focused at the moment?

Daniel J. Weinmann: For R&D groups in the raw materials portion of the protective coatings value chain, product development chemists are focused on several aspects, one being the development of new products that will help coatings formulator reduce solvent emissions (i.e. lower VOCs). Plus, reviewing the individual components of current commercial products to improve their sustainability and developing product technologies that increase service life (e.g., better corrosion resistance or improved flexibility), or that help to reduce application costs (e.g., reduce the total number of coatings layers) are also key. Another focus is on raw materials enabling coatings that have a more favorable environmental footprint beyond VOC reduction (isocyanate reduction, bio-based etc.).

How prevalent are waterborne systems in the protective coatings sector?

David Vanaken: In this sector, waterborne systems are continuing to grow in importance. The protective coatings market can be segmented into light-, medium- and heavy-duty applications. Water-borne epoxy systems are well established in the light- to medium- duty protection of concrete and masonry.

As regulations across the United States are reduced to levels of 100 g/L, or 50 g/L maximum VOC, waterborne epoxy systems will continue to grow. For light- to medium-duty industrial maintenance applications, 2K and self-crosslinking acrylic emulsion polymers are being used in applications such as direct-to-metal (DTM). For heavy-duty applications where corrosion- and chemical- resistance are critical, market-leading companies are commercializing water-borne epoxy systems for metal protection — but these are higher value, smaller volume coatings at this time.

What trends do you think will dominate the market for corrosion protection coatings in the coming years?

Weinmann: In general, a shift toward solutions that allow for cost reduction and coatings that have a lower impact on the environment. Isocyanate-free, lower VOC coatings with acceptable cost and performance similar to current established chemistries remain a hot topic.

Further trends for corrosion-resistant epoxy coatings are the development of hybrid resin systems that provide increased flexibility and improved weathering resistance and reduce the cost of coatings formulation by selecting amine curing agents with lower use levels (PHR), or by selecting epoxy systems with lower mix viscosity. This lower mix viscosity enables higher-filler loadings to reduce costs.

By incorporating lower-yellowing resin systems that use non-isocyanate, crosslinking chemistries, formulators can increase worker safety and potentially reduce the number of coating layers. Another focus is on reducing application costs by formulating wet-on-wet coating systems, faster dry and faster cure systems, or developing coatings with improved surface tolerance.

What do you consider a driver of trends in raw materials for printing inks?

Ray Verderber: Raw material suppliers today face various challenges from the market; most notably is the constant updating/changing of rules and requirements from regulatory authorities and non-governmental organizations. As a result, one of the trends has been the market shift in UV-curable formulations, going from commonly used, economical photoinitiators to polymeric ones. While this shift has limited the overall selection of available raw materials to choose from for the formulator, it also creates opportunities for those on top of the trends to meet the latest market needs. 

Looking specifically at metallic inks for printing, are there any new applications?

Verderber: Printing inks formulated with vacuum metallized pigments have been used for many years in order to create decorative effects that simulate the appearance of metallized substrates. There has been a resurgence in the demand for these types of printing inks, especially in the folding carton segment. Metallized board poses a challenge in the waste/recycling process, whereas removal of printing inks containing metallic pigment is already well established. Printed metallic effects help to provide an advantage to brand owners looking to offer more sustainable packaging solutions.

What new pigment products for the printing industry are you currently working on?

Verderber: Brand owners and graphic designers are always looking for new effects in order to differentiate their products on store shelves. One of our latest product developments has been a stunning, metallic rainbow-colored effect, as an alternative to holographic foil. This effect had been previously available only in solvent-borne products, but recent advancements in pigment technology have allowed us now to offer this in UV-curable printing inks. Further research is ongoing to determine whether we can expand this technology into water-borne formulations, as well.

What is R&D focusing on in raw materials for functional coatings?

Arno Schut: It is all about nanomaterials. The idea is to take the functional element of a substance and emphasize its special property. With traditional chemistry, the practice is to include significant quantities of a specific substance to get enhanced properties, which perhaps improved weatherability, mechanical resistance or hydrophobicity. However, using nanotechnology, the “ideal” particle or resin is created by synthesis. In sol-gel-technology, for example, molecular building blocks are used to develop properties to the maximum possible. This enables us to create nanostructures where part of the structure is designed for maximum adhesion to the substrate, while the “top-facing side” provides the required functionalization, such as, superhydrophobicity or oleophobicity. The molecular design makes it possible to use functional chemistry extremely efficiently.

The same model can be used to come to covalently bound anti-corrosion primers, super-hard topcoats, or self-cleaning surfaces.

What is the current market for functional coatings?

Schut: There is a lot of interest coming from industry. We really see OEMs, parts and equipment manufacturers look for esteemed, differentiated products with, for example, easy-to-clean, superhydrophobic or superhydrophilic properties. They come to us because we offer such technology.

Axcentive is often working closely with formulators to adapt solutions to specific end markets. The interest is great and what we offer is, in many cases, new to our customer base. With nano sol-gel technology, the raw material resources required are minimal; whereas many easy-to-clean and self-clean applications offer lower maintenance, less water and energy consumption for our clients or end-users. With this strategy of doing more with less, we join both the green mega-trend, lowering the carbon footprint, and also match the demand for more convenience.

In which application fields do you see the biggest potential for functional coatings?

Schut: With an estimated market size of 5 billion and a growth rate of 10 percent year on year, the outlook for the nano coatings market is very promising. Moreover, this market is looking for innovative products, which makes discussions highly stimulating. The interest is coming from all sectors of the coatings industry, including automotive, construction, marine, protective, aviation, and plastic coatings.

It will be no surprise that our successful anticorrosion chrome replacement technology finds interest from the aviation industry, whereas construction markets are looking for self-cleaning solutions. Automotive and transportation segments ask us about easy-to-clean and anti-graffiti properties to maintain the immaculate appearance of their coatings.

How easy is it to find young talent for the paints and coatings industry?

Vijay Mannari: It is not very easy to find young talent for the paints and coatings industry. There are only a handful of institutions in the United States that have academic programs focused on polymers, paints, and coatings. The paints and coatings industry is expanding and the demand for young talent is growing.

What makes it attractive for young professionals to look for a career in this area?

Mannari: Young professionals are mainly attracted by the career growth opportunities in the paints and coatings field. This field is very diverse and expanding its boundaries in such areas as “smart” materials and coatings and 3D printing materials, to name just a couple, and those fascinating areas are offering many opportunities and attracting young professionals.

What can universities and research institutes do to attract young talent?

Mannari: First and foremost, we must devise a sustainable mechanism to attract, train and retain young talent in the paint and coatings field. Academic institutions are limited by resources and funding. It is very important that a strong industry/university consortium is created and that the industry financially supports polymers and coatings programs across the country. The industry must recognize its obligation to support universities by supporting itself for its future needs for talent and a technical workforce. With industry/university partnerships we will be able to provide quality talent to the industry in a sustainable way.