General Sessions

Keynote Address
Innovation in the Tech Era: Fulfilling the color needs of end-users in a world of fast fashion and revolving apps

Dr. Barry S. Snyder
Senior Vice President and Chief Technology Officer
Axalta Coating Systems


The human experience that comes from the coatings industry is vast and driven by color!  Color is personal.  It’s individual.  It’s emotional.  It is a huge part of our everyday lives.  It can be playful or can make a statement.  It’s part of who we are as humans.  Artists and advertisers have long understood the role color plays in conveying a mood or a message.

People buy color, not “protection” or “low-temperature cure” and their preference for colors has become more diverse and more rapidly changing than ever before.  Our response to this need for color has been traditional versus being proactive and visionary.  And, while we react to societal evolution and changing tastes by delivering new tones, new textures, and new effects, change is often far too slow to keep up with new tastes and behaviors.

We tend to think of trends lasting years and the delivery of color in the same manner.  Today’s trends, in reality, may last only a few months or even just one month.  This “trend among trends” has left gaps and unmet needs in our industry that are being fulfilled by alternative sources and “band-aid” technologies from companies that may be the first movers but, hopefully, are not long-term solutions.

That’s the opportunity our industry must seize and become leaders in shaping.  We must become nimbler and more in tune with our customers and their customers.  In other words, how can we fulfill the color needs of end-users in a world of fast fashion and Snapchat? Our challenge is to reimagine coatings technology and learn from other industries that have already evolved toward servicing a millennial generation that is constantly in search of that next big trend.

About the Keynoter: Snyder is senior vice president and chief technology officer of Axalta Coating Systems. Before joining Axalta, he was senior vice president & chief innovation officer at Orion Engineered Carbons, where he was responsible for global R&D and quality assurance. Orion’s carbon black products play a key role in the manufacture of paints and coatings as well as plastics, printing inks, adhesives, sealants and tires. From 2008 through 2012, Snyder was vice president, Marketing & Technology and chief technology officer at H.B. Fuller Company, where he oversaw 15 laboratories on four continents. At Celanese, between 2007 and 2008, he was global technology director for the company’s emulsions and polyvinyl alcohol division. From 1990 to 2006, he held a number of positions of increasingly broad scope and responsibility at Rohm and Haas. He holds a Ph.D. in inorganic chemistry from Harvard University, an M.B.A. from Temple University and B.S. and M.S degrees in chemistry from Emory University.

Mattiello Lecture

Rheological and Colloidal Aspects of Latex-Associative Thickener Formulations: Overcoming the remaining challenges


Dr. Ray Fernando
Professor, Chemistry and Biochemistry Department
California Polytechnic State University


Waterborne latex paints are complex colloidal systems that present major challenges against establishing universal governing mechanisms of their stability and rheology.  The complexities emanate from the wide variability of ingredients that make up the dispersed phase (latex, pigments, and fillers) as well as the continuous aqueous phase (thickeners, surfactants, dispersants, other additives, and electrolytes) of fully-formulated paints.  A uniformly mixed latex paint that comes off of a mixing vessel, once poured into a container and stored, can undergo many changes such as flocculation, aggregation, sedimentation, and syneresis.  Over the past four decades, associative thickeners have enhanced the formulating latitude towards circumventing some of these problems.  However, a thorough understanding of these thickeners’ multi-component interactions and their sensitivities to variables in fully-formulated coatings is still lacking.  In this lecture, an overview of the current level of knowledge on the subject matter will be given, as well as an outline of what remains to be done to fill the existing knowledge gaps.

About the Lecturer: Professor Ray Fernando has been the occupant of the Arthur C. Edwards Endowed Chair in Coatings Technology and Ecology within the Chemistry and Biochemistry Department at California Polytechnic State University, since 2002.  He is also the director of Cal Poly’s Kenneth N. Edwards Western Coatings Technology Center. This year, Ray received Cal Poly Provost’s Leadership Award for Partnership in Philanthropy.

Fernando received his Ph.D. in 1986 from North Dakota State University in Polymers and Coatings, emphasizing studies in the coating rheology field.  He has 15 years of industrial experience in coatings – 12 years at Armstrong World Industries, plus three years at Air Products and Chemicals.

Ray has served and chaired various technical committees of the American Coatings Association and the Federation of Societies for Coatings Technology (FSCT). He received FSCT’s President’s Award in 2005.


Hosted by the American Coatings Association in collaboration with Vincentz Network every two years.

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 American Coatings SHOW  2020